The Long tail theory (2004), by Wired editor Chris Anderson states that Niche players has an edge as niche product sold online enjoys good profit in low volumes as compared to Mass market players (high volume, low profit) as Mass market players are facing mounting price, cost and compettition pressure.
It is all possible because of this level playing field called Internet and it’s global reach, 24×7 availability and the power of personalisation/customisation.
The Long tail advantage can be applied to the blogging scene. As mentioned in my previous post, a network of small bloggers united together is bigger than a single superstar site! That’s the secret behind Social Networking/ Community sites. The Big Brother companies of the Internet are beginning to realised this. They are starting to acquire these sites.
The point is we have our own niches, i have mine and you have yours. If we combine (linked together), we are a formidable force!
Just imagine, For positive product review! By positive i mean real review! If it is no good, say so!
if ABC beverage company come up with a drink, and All 300 (let’s say) of us reviewed the product and even if 85% says it is good! (It will be tremendous positive impact on sales! Just imagine how much real publicity compared to just advertising! not to mention the saving of advertising dollars!).
Word of mouth and recommendation is MORE powerful! I trust my friends and will most likely buy what they recommend! the reverse is true also.
The remaining 15% can be a positive feedback to the company to improve the product. It sure beats paid survey anytime!!!
Let’s imagine again, If we activate this force for good cause, green movement, positive blogging direction like Blogging Etiquettes, we can make a difference!
If you are an advertiser or a company or someone that needs help, would you go to a single maga site or a collective linked Bloggers United sites? The answer is clear!
But first we have to be UNITED!
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Yes we agree. Word of mouth is probably the most powerful tool to make us believe in the credibility of the product or service, as compared to many other marketing tools. Anyway thanks for the link to our post on Blogging Etiquettes! =)