In Singapore, every shopping mall has a Foodcourt in it (not just because Singapore loves to eat). In fact, the neightbourhoold Malls depend on the Foodcourt to get much of their traffic. The Foodcourts, in my opinion are the actual Anchor of the mall.

The regulars will have to go to the nearby mall to eat (everyone has to eat) and after meal they like to shop (to digest the food better). They will then visit CD shops, departmental stores, computer and electronics stores, book stores etc. The Foodcourt, in marketing term is a foot-at-the-door concept. Some mall uses a specific theme, some mall like Centrepoint have an Anchor store, Robinson which provides good Sales and service.

Translate that to your web page or blog. What is your ‘foodcourt’ or ‘Cinema’ or the essential part of your site or blog that attracts visitors to come back again and again? Is it unique information, interesting product, special promotion or personality?

This post is dedicated to my favourite food blogger - Jean - A Great Pleasure